All Corsa Forum banner
1 - 1 of 1 Posts

·
Registered
Joined
·
1 Posts
Discussion Starter · #1 ·
Currently there are multiple tools whose purpose is to help you manage your advertising or that of your clients, allowing you to improve the performance of the account with optimization tasks and at the same time save time in the process. Optmyzr is one of them, and if you are a PPC professional it can be of great help in your Google Ads and Bing Ads accounts. Next, we explain the most recent functions that Optmyzr has incorporated USA Phone Number List and those that we use on a recurring basis in the agency and that help us to improve day by day, and that will surely help you get the best out of your advertising. Whether you work with your clients' advertising accounts or with your own business, you should carry out periodic inspections in order to check the efficiency and possible problems that the account may be having in order to optimize and improve over time. In Optmyzr , inside Insights> PPC Policy and Audits, you have the USA Phone Number List possibility to quickly create an audit on the current situation. In addition, you can customize it based on your needs since it allows you to edit the verified information at different levels: Bill Bells Ad groups Advertisements Keywords Negative Keywords Advanced Orientation Conversion Tracking Extensions Performance That is, you have a free choice of metrics such as cost, quality levels, USA Phone Number List of ads per campaign and the total of keywords with the highest loss of search impressions, among others. For example, you can tell it to analyze ad groups with a quality score lower than 5, 6 or whatever value you consider, as well as tell it that, if more than a percent of the ads have duplicate titles, tell you so as a warning. Optmyzr Insights You can always preview it and download it when you have it ready with one click.

You also have the possibility of making instant reports of different periods of time, where you can collect data such as key metrics of conversions, quality level, performance (by devices and search engines), weekly trends, campaigns and search terms with the highest conversion value. , what have you spent the most (keywords, ads), etc. It is very practical and comfortable if you make monthly reports or with another periodicity for your clients or your own business. Reports in Optmyzr 2- Optmyzr Express This marvel, as the name suggests, allows you to quickly USA Phone Number List make changes, both current deficiencies and elements with good performance, such as: Pause ads with poor performance Demographic bid adjustments Bring Keywords to the front page CPCs adjustments (IS% improvement) Discover new Keywords Keywords with low quality level That is, they are actions that if you use them periodically can be useful to improve the performance of your campaigns. Here you can find more information about the advantages that this function offers you. Optmyzr express 3-Add Responsive Search Ads This tool can be useful as long as you have active text ads and they have enough data, as Optmyzr collects the titles and descriptions that work best and automatically creates a responsive search ad for USA Phone Number List each ad group you choose, keeping the URL of reference and routes. In addition, if one of the texts that it shows you is repeated, it does not convince you or you want to edit it, you have total freedom. It also allows you to anchor the position of each title and description if you wish (for example, if title 3 is the one that convinces you the most, you can put a "pin" on it so that it always appears in that place. It is a functionality that the Google Ads platform also offers you, although it is more comfortable and simple from Optmyzr to approve the ads and switch from one ad group to another.

Responsive Search Ads, an Optmyzr tool 4- Ad Text Optimization The fourth new feature that Optmyzr has incorporated is the optimization of ad copy . It is a compilation of all your titles, descriptions, ads and URL paths of your ads, separated among them and showing you metrics such as impressions, clicks, CTR, cost, conversions, etc. It basically consists of being able to differentiate the performance of each element and edit USA Phone Number List the one you consider in order to improve its performance, as well as preview the changes, publish them from Optmyzr . This function allows you to choose the devices and channels you want to analyze and the period of time you want. Ad Text Optimization is a new feature from Optmyzr 5- AB Testing For Ads AB Testing for Ads is a function of As its name suggests, this option allows us to A / B test our active ads. To do this, Optmyzr shows us the ads that belong to each specific ad group and we can choose to analyze them based on three different metrics: CTR, conversion rate and conversions by number of impressions. To make it clearer with an example, in the following image we can see the comparison between three ads in USA Phone Number List an ad group. In this case, it has been chosen to compare according to the CTR of each one of them. Automatically, Optmyzr tells you, based on color, its performance. The next options that Optmyzr offers you are to pause the ads you consider by simply selecting them and executing the order, or to create a similar copy of the one you want to create new ones and try to improve the metric data. It's a quick and easy way to spot the worst performing ads and make decisions in just a few steps.
 
1 - 1 of 1 Posts
Top